CZ
About the Project

About the Project

The force behind the FASHION FOR FOKUS project is Fokus Praha, a non-profit NGO helping people with severe mental health problems. The show’s motto, “Focus on Uniqueness”, bridges the worlds of fashion and mental health. People whose behaviour stands out from the mainstream are often labelled crazy, yet in a very similar way, artists and designers experimenting in the field of fashion tend to be regarded as mad or extravagant.

The main objective of the project is to raise funds for the activities of Fokus Praha and to build on the success of previous editions of the charity event where the world of fashion meets the mission to help. We cooperate with unique Czech designers and artists, who made their talents and time available to support this charitable effort.

Fokus Praha

Fokus Praha

We are Fokus Praha, a non-profit NGO. We support people with severe mental health problems so as to allow them, in spite of the symptoms of their condition, to live a happy and dignified life in their homes. We offer support in the area of housing, work, employment, education, as well as leisure and self-help activities. Also, we provide programs of health and psychotherapeutic and emergency assistance. We defend the rights and interests of people who have an experience of mental illness and we raise awareness of issues relating to mental health. We promote an open approach and tolerance towards people with an experience of mental illness.

Fashion Designers

Fashion Designers

  • Pavla Gerschonová

  • Iška Fišárková

  • Eliška Tomková

  • Kamila Vodochodská

Tickets

Tickets


Purchase your ticket for the Fashion for Fokus gala evening by making a donation here:







We will contact you immediately after the donation is made and deliver the ticket to you electronically. Any queries concerning payment should be addressed to hanibalova.hana@fokus-praha.cz. Four ticket categories allow you to choose the amount you wish to donate. The minimum price for one ticket is 10 euro.



                    
Support the Project

Support the Project

The funds raised will be used to develop a prevention program aimed at secondary school students titled “Going crazy? So what!” The objective of the program is to teach young people how to take care of their mental health and thus prevent crises in life.

Your donations will help us to:

  • - Provide immersive workshops about mental health for secondary school students;
  • - Supply information kits and fliers to make the necessary information more accessible and address larger numbers of young people in an attractive way;
  • - Involve people with experience of mental illness in the program.
We greatly appreciate your support!

Děkujeme za podporu!

Děkujeme za podporu!

3. ročníku se účastnilo přibližně 120 hostů a celkový výtěžek ze vstupného a finančních darů získaných přes platební portál darujme.cz i formou příspěvků na veřejnou sbírku přímo v prostorech muzea dosáhl 42 720 Kč.

Face of Fashion For Fokus

Face of Fashion For Fokus

Lejla Abbasová

Lejla Abbasová

A different perspective

In March 2016, Lejla Abbasová was the guest of Studio 27 where she discussed anchoring, intuition, Africa, mental health and Fashion for Fokus. Before rising to prominence in the Big Brother reality show, Lejla Abbasová worked for a number of TV channels, such as Galaxie, TV3 and Óčko. She hosted the “Sama doma” show. She became the spokesperson of the Minister for Human Rights and Minorities, Michael Kocáb. Today, Lejla Abbasová dedicates her time to her charity projects in Africa and to hosting events, especially in English. read more >

How did you become involved in charity work?

About 17 years ago I worked as the spokesperson for the Ethnic Minorities League and through this work I came across a completely new project at that time, the long distance adoption. This gradually took the form of my own non-profit organization which I founded immediately after the Big Brother show, and it was also one of the reasons for me to take part in the show. I said to myself that, hopefully, being part of a reality show would allow me to build on a certain level of positive fame. It would then be easier to set up a non-profit organization, which turned out to be quite a prudent plan. Now it does not matter anymore. Still, it gave me a kick-start and in 2006 I founded Asante Kenya, a non-profit organization to support projects in Kenya.

What does the non-profit do? What does it bring to people over there and to you here?

Well, it may sound quite grand, but to be realistic, I wish we could at least be a drop in the ocean. I focused my attention on schools, so again and again we are dealing with issues like rent, meals, textbooks, if we manage to find a generous sponsor, we can build a school building. Just recently I joined forces with the photographer Vladia Bajerovská who lives in the South African Republic and who came up with an amazing project titled “Joined by Stories”. I became the project’s organizer and patron for the Czech Republic. It aims to help a closed community of the Maasai where a “white” couple works under the organization redtribe.org. In cooperation with the Maasai and on their initiative they alone were able to build a school where Vladia took beautiful pictures of young schoolchildren. She turned them into postcards. By buying those postcards you support the construction of a library. The great thing is that if you wish, you can send the postcard to the Maasai and they write back. Look it up under pohlednice.cz or on Facebook. We are joined by stories. I should also mention that thanks to our partner Zásilkovna.cz the postcards are delivered to Africa and back for free! And by the way, the Olorte region, where the project is located, is a very remote place. It is a five-hour drive from the nearest town, there is no signal, only the Maasai, cows and nothing else. For me that is a return to Africa as I know it and love.

You agreed to cooperate with Fashion for Fokus and became the face of the charity fashion show which will take place on 8 Decenber in the Czech Museum of Music. Why did you decide to do it?

The reason for accepting this offer, and I do not really consider it an offer, but an honour to be able to support a good cause, is that it views ostracized issues from a different perspective, it makes an effort to present them to the public in a way that allows people to think about them differently. To put it simply, through fashion and through this event people have a chance to see people with mental health issues as normal people who may have a handicap but who are not necessarily some strange freaks as in One Flew Over the Cuckoo’s Nest. It makes me think about who is doing what and how they are doing it. I ask questions. In general, the world of the ill, whether they suffer from mental or physical illnesses, is approached in strange ways in our country. With the terminally ill, we only see the tragedy, blow it out of proportions, with the mentally ill, we only see a crazy person, incompatible with the world around them. That is what I don’t like – this oversimplification.

Let’s look at the stigma of mental illnesses, how could that be overcome in our society?

I firmly believe that a project like yours – Studio 27 or Fashion for Fokus – is a step in the right direction. What worries me is that such projects are often perceived as having limited impact, as projects that often “preach to the converted”. I also get questions about Africa from people who are already interested, who are already involved in some way. The public remains prejudiced. What can be done about it? Still, I believe that people around me, especially younger people, view mental issues in a different way. Partly this is thanks to new commercial disciplines such as different kinds of coaching, which can make scientific issues a little more accessible to the lay public. I never gave much thought to mental health. But today I see my psychologist once a month and over the years my perception of mental health has changed radically, I consider it equally important to physical health. Everyone should take care of their body in all its aspects. Spiritual issues impact our body much more than we would initially think. Many things that would take me some time to arrive at can be discovered much more quickly by visiting a psychologist or a psychiatrist, that allows me to develop more efficiently or intensively, or it simply allows me to find the root of a problem and solve it in a shorter period of time.

Fashion for Fokus is a fashion show with a motto “Focus on Uniqueness”. How do you feel about fashion?

I neither underrate nor overrate it. It forms an integral part of my professional life. And that’s how I see it. At home I prefer being comfortable, this has a lot to do with me being a mother. Before, I guess I would wear high heels even to take out trash. Now I only wear them when I am “at work”. From time to time I enjoy experimenting with my wardrobe, putting an “outfit” together. But there are also days when I could not bear wearing anything else than a tracksuit, albeit a fashionable one. In general I do not like shopping too much, probably because I do not fit in ready-to-wear clothes and finding clothes and shoes sometimes feels like a struggle. The so called shopping therapy would be more of a torture for me. I must either be looking for something specific or something must just catch my eye. At such moments I am even willing to pay much more than I would normally like to…:)

Do you have a favourite designer?

I do have favourite designers but they don’t sponsor me :). What a pity! I like the work of Lukáš Macháček, who designed a perfect style for Monika Bagárová. I also like Jakub Polanka. As for the world famous ones, I prefer individual collections or even individual pieces rather than a particular designer or fashion house.

Contacts

Contacts

Partners

Partners

General partner: